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cracking the pm interview summary

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This book is very similar to it's much more well-known cousin "Cracking the Coding Interview". Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. How do customers feel about the product? In terms of content, you need to concretize your resume: In terms of communication, you need to have a “structure”: The main types and attributes of behavioral questions can be categorized as the following 5 aspects: In preparation of behavioral questions, the following is recommended: For estimation questions, the answer doesn’t matter. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM … What could it be otherwise? Online Software: PM is skilled with data analysis and designing experiments, and working under pressure. How would you solve this problem? The following pricing models are often seen in the business: Online Advertising is where the pricing questions are often asked. Culture fit is not a joke. Demonstrate value to people as early as possible. Questions range from Behavioural, PM … Metrics, success standard. What features or changes would improve those weak spots? What is the size of the company? I have seen the 'Decode and Conquer' and 'Cracking the PM interview' suggestions. List bullets, avoid blobs. How is going afterwards? Ask questions to understand the problem. Also prepare for follow-up questions. This book is the complete package for those who are looking for a job in Product Management. Release: PM runs through a launch checklist. I have a PM interview next week at Zendesk. This note is based on (but might be different from) the original contents of the book Cracking the PM Interview, How to Land a Product … PM needs to progress iteration through dogfooding, usability studies and running experiments, and prioritize requests and works. I especially enjoyed the clear, easily adaptable approach to answering product design questions. What are their goals? What do you find the most challenging work about the job? Great book for an extensive overview of how to market yourself, CVs and interview processes. Clarify the question. Choose a growing company with lots of new opportunities. Take on cross-team or company-wide tasks. Describe one of your favorite products and why. Use abstraction. It may be the second most important section. For those who aren't the same kind of learner as me, McDowell accommodates through other methods of relaying the same skills. Cracking the PM Interview: How to Land a Product Manager Job in Technology Product Category : Book ISBN-13 : 9780984782819 Title : Cracking the PM Interview: How to Land a Product Manager … Describe what problems the product is solving for the users. Cracking the Coding Interview: 189 Programming Questions and Solutions Buy on Amazon Cracking the PM Interview: How to Land a Product Manager Job in Technology Buy on Amazon Cracking the … Since the hiring committee cannot hear you directly, you need to have a mixed strategy during interview to deliver your key factors to the committee via multiple interviewers. This book is bread and butter if you want a job in product management. Do the sanity check. You don’t need the “best” idea. Author of three books, Cracking the Coding Interview, Cracking the Tech Career, and Cracking the PM (Product Manager) Interview. If you're thinking about starting your career on product management this is a great book to start. What are the main features? Some are specific to Product Managers, but most can be extended to technical roles. what the company strategy is. What is the technical stack in the company? What are the biggest challenges for the company at the moment? PM should have “spidey-sense” product instincts and creativity. Figure out what problems the product face. For … Welcome back. How do you think the future of the company’s product and strategy? Implement & Test: PM keeps track of how the project is going and makes adjustment during the implementation stage. Concretize your solutions. Also, remember the questions should vary based on the level and function of the interviewer. This book is the complete package for those who are looking for a job in Product Management. Search your interviewers if possible. Goal-oriented, get things done, focus and prioritize. How does it compare to the alternatives or the competitors? Understand how your role fits into the company. Why are they using this product? This book is a complete guide on how to get into product management and how to grow as one. Are there any other resources you feel strongly about?For those who interviewed/worked at Zendesk, how was your interview … Highly recommended to those who are planning to start their career in product management. Cracking the PM Interview Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. "If you were looking for a comprehensive, well-researched book about how to get a job in product management, look no further than Cracking the PM Interview. Acquisition: users, growth, channels, user feedbacks, Activation: define active, active users, popular features, user workflow, Revenue: conversion rate, acquisition cost, support cost, life value, growth rate, Pricing & Profitability questions, especially for online advertising, Analyze the product: vision, strengths, weaknesses, risks, Identify launch goals: users-first, revenue-first, test-first, Design the launch process: how to achieve the goals, Pre-release: messaging, testing, content, media, During-release: sales, demos, press, events, Post-release: analytics, retention, customer feedback, referral. How is the company organized? This is an amazingly thorough analysis of the qualities of good product managers. PM makes sure that the teams who will support the product going forward are prepared. Product Managers are NOT just setting up meetings. One year ago, without any idea of what I'm getting myself in, I said yes to what may turn out to be a very important decision in my life: a product management job. Cracking the Coding Interview is a book everyone in tech has heard about (if not already read), but I was surprised that Gayle wrote a PM one too! think like your interviewer – how would you interview another person for a similar position? Interviewers practically expect you to have read this (and many use this book to shape their interviews! Shorter is better. Try to work on new, un-launched product. Explicitly state what you’ve built, created, led and implemented. Analyze each product in the following aspects: users, goals, strengths, challenges, why the product excel, priorities, values, competitors, tradeoffs, etc. Step back and think about who are your customers and how to define success before designing any solution. Gayle and Jackie break down the entire process of landing your dream PM job, while bridging a wide range of perspectives that aspiring PMs … Research & Planning: PM needs to create or propose a roadmap, bring other people on board, and define success. It's well organized to give the reader an idea of what the Product Manager role is in tech companies, tips to get an interview, and approaches to doing well in the interview (with copious practice questions). What are the key business metrics for the company? DON’T take Cracking The PM Interview as the Bible to interviewing for Product Manager positions. Don’t talk money. The further you are from graduation, the simpler the Education section is. Figure out any ambiguous spots. Usually, main strategies for decisions include: For marketing questions, the structure of an approach is similar to 5 “C”s like the following: For launching questions, the approach is the following: The important aspects when implementing launch are: For brainstorming questions, they are testing you being not too far to structured thinking. Really interesting book that covers a variety of areas that different companies ask when interviewing PMs. Do not disturb them. Suspend disbelief, let your imagination goes wild. Impact. A great read to prepare for PM interviews but also to. PM is good at project management and communication. List your ideas, and dive deeper if the interviewer would like. Mature Products: The products already have a huge user base, thus PM has a multiplied impact from every improvement. "If you were looking for a comprehensive, well-researched book about how to get a job in product management, look no further than Cracking the PM Interview. Is there any opportunity horizontally and vertically? These common topics are: Leadership & Influence Challenges Mistakes / failures Successes Teamwork You should have at least one story per topic. Understand the key metrics for analysis: user, traffic, conversion, referral rates, engagement, retention, revenue, costs, etc. Just a moment while we sign you in to your Goodreads account. A PM is responsible for making sure that a team ships a great product. Don’t skip the best stuff, even it is not “done” or successful. Set up project management tools, plans and processes. Transparency: more transparent vs. more soloed, Ratio of PMs to Engineers: a ratio of 1:10 is more common, Company Culture: quality-oriented/perks vs. hard-working/frugality. What are the major issues and weaknesses of the company? Most should be one line, no more than two lines. Think about similar problems. You are not escaping, you want better. Break it down. Even in reality. Prepare visionary and strategic thinking. Identify the users and customers. Execution: product specification, corner case decisions, project management, analytics, User interviews to understand audience pain points, Aggregation of customer feedback and support requests, Audience surveys to understand feature prioritization. Her background is in software … Aggressive, practical, conservative? She has worked as a software engineer at Google, Microsoft, Apple. I focused on one area at a time. What is the daily job of the role? Think big. 5 “C”s offers the environmental analysis for product/company. We’d love your help. This book is a standard for a quality interview prep book. Too basic and sometimes far from reality. You are obsessed with it. Marketing Mix describes the segmentation of marketing plan. Here are some tips and tricks for advancing the next level: Remember every company has its own focus and strategy to find the best candidate. Again, all about prioritization. Who are the competitors? For the interview, I think reading a lot of technical strategies makes you flexible and this interview book, Cracking the PM Interview, helped prepare for the specific questions companies … The main reason why I read this book was to learn more about data driven products from a product manager’s perspective; to have a different point of view in the way a products are conceived, implemented and launched in the context of tech companies. Buy Cracking the PM Interview online at best price in India on Snapdeal. Although not required for PM, strong technical experience can be very helpful in the following ways: For engineers or designers who want to transition to PM role, you need to consider the downsides of being a PM first: Then, try to build and develop the capacities most relevant to a PM role: Meanwhile, actively search for openings in your team or other companies: Lastly, there are a few other ways that help. Look at the history, what are milestones and breakthroughs for the company? In addition, filing patents and having a well-round skill set can help a lot. Describe how the product accomplish the goals. Use a good template for clear reading, not fancy showing. No summary. Just title? For current PMs, the most important way you get judged is by the products you have launched. Major in computer science, or get a minor or related fields, Pick up a double major in economics or business, Intern as a product manager or software engineer, Able to form a relationship of mutual respect with engineers, Good intuition on how long engineering work should take, You become a focus point for criticism (Don’t take it personally!). Projects, please. Delivers on what it promises. Gayle has a strong background in software development. It not only helps you to know what an interview would be like, it also helps you to understand the position better and to know if it's for you or not. The types of metrics can be divided into AARRR model based on the customer lifecycle: There are several options for gathering data and measuring product: Most interview questions can be categorized as the following types: For strategy questions, there are micro level (customer & product) and macro level (company & market). Find ways to keep the project on track even when things go wrong. Nugget first. Highlight the most interesting or important part of your jobs. Stick with it. You need a strong hire from one of your interviewers. We recommend this book to students of Stanford's BUS-62W (Intro to Product Management). Focus on your own efficiency. If any bug is found, fix it. Substantial, meaty and understandable. PM should be able to channel multiple points of view. This Cracking the PM Interview: How to Land a Product Manager Job in Technology book is not really ordinary book, you have it then the world is in your hands. Find a mentor, or mentors. It has information about the role, its challenges, how to apply at different firms based on your background, how to make your resume and cover letter, how each firm is different from other and it even has case preparations and coding questions as well. Founding experience, yes. Customer focus. You can’t get confused. Don’t be negative. SWOT analysis is often used for analyzing a strategic decision. Gayle Laakmann McDowell is the founder / CEO of CareerCup, and the author of Cracking the PM Interview, Cracking the Coding Interview, and Cracking the Tech Career. B2B Products: PM is focusing on customer research and market analysis, and having the most influence. Being the curious kind, I gave my boss to be a good, throrough interview to make sure I knew where the wind would be blowing from and afterward I simply dove right into it, head first. *FREE* shipping on qualifying offers. Pick the company where you can learn the most. One page. SWOT and Porter’s 5 Forces can be very useful in analyzing strategy questions. Gayle Laakmann McDowell is the founder and CEO of CareerCup and the author of Cracking the PM Interview and Cracking the Tech Career. In my experience, when applying for anything beyond an Associate PM role, the sample questions in the book are much too vague and more general than what you’ll actually be asked. It is the best way to test your passion about something. How well is the current product or the competitor doing for their use cases? It is everything about prioritization, conciseness and highlights. Here we have several useful frameworks that help: You need to understand the usage of different frameworks: Then, you need to know the product metrics, how you can measure a product. This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Re-read your prior performance reviews for any potential PM issues. Research the companies you are most interested and check the availability of PM role. Test your code. Show you have a long-term plan for your career development. Product Manager can be a entry-level job for new grads. But it's an acceptable guide for someone just coming out of college and wants to understand the role of a PM. This book will teach you how to answer these questions and more. Work on something that’s important to your team and the company. Why are you a good fit to the company’s culture? Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. For new grads, here are some advices for getting a PM job: Make the most of career fairs. You need to prioritize. As someone who learns best by seeing concrete examples, I felt that this book really helped solidify my confidence and knowledge about the PM role. The actual work and the career of PM job depends on the product. Most companies like you to know and talk about their products, especially why you love them and what you think can be improved. Have a good story with other people. For preparation of these questions, here are recommended steps: Interviewers are looking for PM candidates for the following attributes: First, you need to have a framework. What are the things you want to change in the company? Go through your code with a few test cases. This is rather insubstantial and unsatisfying though it did give me some clue of how PM hiring works. A good resource, covers the gamut of what is a PM, what makes a good PM, what experience to gain, how to interview, and how to transition from adjacent roles like development of design. Product Managers should build what is even beyond the customers ask for. To see what your friends thought of this book, Cracking the PM Interview: How to Land a Product Manager Job in Technology, TL;DR - be a wicked smart generalist because the market is still defining the role. Pick out your best talking points, practice with your brief introduction, think of good questions to ask, go up to booth and have a friendly conversation with the most relevant employee. Summary. What are the highlights and complaints from the customers? Focus on what is important. Amintore Confalonieri, See 1 question about Cracking the PM Interview…, Burned Out? Thus, I am somewhat biased in my opinion of it. Clarify the problem. Required reading for prepping for PM interviews. Become the expert. Show technical interests, leadership and initiative. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger te How do you design an alarm clock for the blind? These Books Explain Why You Feel That Way. Interesting to peak into the Top Tech (Google, Facebook, Amazon, etc) culture and recruitment process - which is not representative of the tech industry. What is your favorite part in this company? They don’t have authority. She is an author of three books (Cracking the Coding Interview, Cracking the PM Interview, Cracking … Pick the products with shorter launch cycles. Cracking the PM Interview Algorithm Design Manual; ~700p, dense DSA refresher that would take a while to cover thoroughly cover-to-cover, lots of other guides on how to brush up for the technical interview… Product Managers are NOT the boss. More sub-equations derived from your base equation. One-day onsite interview, the interviewers include the hiring manager, your future team members and some guys from other teams. Cracking the Toughest Project Management Interview … Get some launches under your belt. Determine the people and skills needed to complete a project. You don’t have time to do it all. Prioritization: identify game-changers, showstoppers and distractions. How are decisions made? List only as-needed skills. Give your point a number. Never make it awkward silence. Be the expert in your customers. Master some key stories. Engineers set dates. I read this book as an engineering manager just looking to understand the roles of my partners around me through their own eyes. It has information about the role, its challenges, how to apply at different firms based on your background, how to make your resume and cover letter, how each firm is different from other and it even has case preparations and coding questions as well. PMs do not set dates. Code, slowly and methodically. For those who aren't the same kind of learner as me, McDowell accommodates through other methods of relaying the same skil. Like the owner. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions … Data-driven also matters. Who they recruit: MBA, new grads, experienced, APM program, technical background, rotation program, etc. Demonstrate you can consistently deliver work at the next level. Porter’s 5 Forces is used for industry analysis. It is the time to show how you know the company in details by the result of your company research. The approach matters, since it reflects how you are building structure to solve a problem. PM’s leadership is earned from audiences. There are some really great questions and brainteasers which will make your brain busy 😜 overall, It was interesting to see how do most powerful companies interview PM candidates to find the best ones. Highlight the attributes reflected in each story you prepared. If you continue browsing the site, you … Manage changes that come in from the customer. Start taking on some PM work, even without the title. Get the job done, proactively. Design: PM needs to define the features and functionality of the product including goals, use cases, requirements, wireframes, bullet points, internalization and security. If you are preparing for a PM interview or are interesting in transitioning to the role, definitely give this book a read. Building a structure for solving problems is extremely important in PM case questions. What problems are solved? Respect the power of the pen. What are some key people to the company? E.g. Rule of 72: how many years to double = 72 / x (in %). Read More » September 17, 2020 8:43 am How to Quickly and Successfully … Dream. Cracking the PM Interview is a comprehensive book about landing a Technical Program Manager role in any big tech company. What is the company’s style? The business strategy section throws too much information at the reader without giving them a good way to incorporate it, but reading a. No obvious skills. Improve them. Don’t just do what’s asked of you. Refresh and try again. The business strategy section throws too much information at the reader without giving them a good way to incorporate it, but reading about the different frameworks was interesting. PM is a more fluid role. Who funded the company? Provide a structure before you do analysis. You need to try the following: For pricing and profitability questions, there are two aspects, pricing methodology and pricing models. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. You need to get a wow. You can’t say that’s not your job. Things start getting interesting around the 50% mark, where the authors begin to cover the "meatier" PM questions like estimation & algorithm design (though the second isn't useful for many interviews. No stupid mistakes. Look up the mission statement of the company. It provides structure, example questions, and explains PM interview process from the other person's perspective. Users, or business. highly recommended for aspiring product managers, product managers, and hiring ceos. List quantifiable accomplishments, not responsibilities. Early Stage Products: PM focuses on prioritization and needs to do things the quick and dirty way. Summary : Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Use the whiteboard for better, clearer communication. Shipped Software: the product requires more project management and coordination between teams. Cracking the Toughest Project Management Interview Questions: With Concise, Practical Responses [Kalangi, Deepa] on Amazon.com. Be prepared for your website viewers. Someone who’s really shipped something is wanted. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Embrace the persuasive elements of communication. Execution of an idea is much more important than the idea itself. How long has the company been around? Surely there must be much more to it. How do you design an alarm clock for the blind? As someone who learns best by seeing concrete examples, I felt that this book really helped solidify my confidence and knowledge about the PM role. Help your team with something tangible early on. “One reason product management is such an appealing career is you get to sit at the intersection of technology, business, and design.”, “Behavioral questions tend to fall into one of five areas, so you’ll want to make sure that you have good coverage of these topics across your five key stories. I see this book as the introduction to those wanting to get into PM, but Decode and Conquer has better depth in terms of the types of questions asked. Why would you be a good fit for this position? Strengths: analytical, scrappy, creative, passionate, good at taking feedback, detail-oriented…, Weaknesses: indecisive, over-optimistic, not able to multitask…, Interviewers want to validate your resume by diving deep, Interviewers want to know how you make an impact, Interviewers want to evaluate whether you have the relevant skills and attributes for the position by asking questions. Take on other types of leadership and coordination work. Here are the questions to ask. Be well prepared and don’t waste the valuable time. It really matters. Speak in bullets. Product Managers are NOT Project Managers/Program Managers. Cracking the Coding Interview … How do you design an alarm clock for the blind? Show strong instincts about business decisions. Run status meetings and gather status reports. List awards with meanings and selectivity. Review and state clearly your assumptions, and why. There are no discussion topics on this book yet. The most useful components of the book were 1) the sample questions and 2) the example responses. The behavioral questions are asked because the interviewers want to know about your content and your communication. Figure out your own framework and principles.

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