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why marketing as a major

By December 5, 2020No Comments

The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Here are her five reasons why studying marketing is important for any field: 1. This exposure can then be used in any job that relies on customer feedback, data, or metrics to inform success. Common jobs requiring a bachelor’s in … With the largest, most cited, and most published marketing faculty in the world. Marketing graduates develop terrific communication, social, analytical, and interpersonal skills all of which are key to careers in this area. On a broader scale, marketing skills transcend the business world and are used in many careers. It is not a decision based on truth, but rather the perception of truth. Creativ… You’re a people person – If you can “work a room” or have the ability to sell ice to an eskimo, then this social job might be for you. Marketing is far from number crunching and steady formulas. “Understanding the interplay and how all that works and how marketing strategy has to take into account a thorough analysis of each of those components is important to understanding the fundamentals of business,” Prof. Kahn said. In marketing, that gap is large enough that even cutting-edge textbooks are woefully outdated - to the extent of being plain wrong. In almost any industry, education lags behind best practice. Understand the Customer. And that means companies must be closely attuned to their customer base if they want their brand to grow. A student can choose to do an internship, which is a academically graded providing you the opportunity to put what you’ve learned in the classroom to practice in the real world. Entry-Level Jobs With a Marketing Degree. A marketing degree is a type of business degree that focuses on getting a product from the conceptual stage into the hands of the consumer. In case you need more convincing as to why marketing should be an ideal major, here are 12 more reasons to help you understand why it … That’s why the marketing profession will bring many positive things to your life. Marketers offer solutions, opportunities for humans to solve their problems and move forward. Wharton began teaching and researching marketing before the field even existed. Most marketing majors take a series of required or core courses in the first couple of years, then concentrate on courses related to their major in … It’s on what they perceive to be the truth,” Prof. Kahn said. Advertising is the art and business of enticing consumers to purchase a product or service. With the largest, most cited, and most published marketing faculty in the world, Wharton’s Marketing Department offers some of the most sought-after resources and opportunities for students who want to sharpen their marketing acumen. A marketing degree, even if it is not utilized in a traditional business setting, equips students to act as well-rounded, critical thinkers. “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.”. Marketing isn’t a career for everyone, but it does have its perks and it can be a challenging and rewarding career choice. The degree programs offered at AIU will not necessarily lead to the featured careers. A degree in marketing prepares students for more than just a career in business. Marketing is the generous act of helping others become who they seek to become. Not only do marketers present impeccable skills in data interpretation, but they also offer the higher-level thinking that turns analytics into strategy. Types of Marketing Degrees. 6 Reasons Why Marketing Could Be Your Dream Career Posted February 15, 2012, by Mike Kermode. “If you don’t understand the customer and you don’t understand the marketing focus of a business you’re going to be missing a big part of the understanding of the overall business,” Prof. Kahn said. Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. As a professional discipline, marketing is a vital function of any business’ operation. Though not always stated as a job function, many companies delight in having candidates who know how to read data. The Top 10% of earners pulled in over $200,000! “The consumer now is agnostic about whether they buy online or buy in the store. More accurately, it describes a collection of skills that are useful in any career. Marketing boosts innovation; it helps us to think besides the line and to create new approaches for different problems. Bank of Card Iff. Marketing has such a wide range of positions, there’s likely to be one that will suit you!From management to consul… A degree may open the door to a variety of opportunities and diverse career paths. It sells: Marketing is important because it helps you sell your products or services. Millenials and others generations should therefore be keen to take up marketing as a major because the opportunities are readily available. Perceptions of truth largely dictate the decision-making process for many consumers. “Everyone needs at least the core marketing course.”. Founded in 1857, William Peace University is a nationally ranked, award-winning educational institution. To succeed, you need to learn how to measure that equity and how you can harness it. In today’s landscape, understanding the motivations of … In a marketing degree program, business-minded students can expand their holistic understanding of marketing and its many subdisciplines, including market research, content generation, and brand management. I chose marketing as my major because I have always been interested in analyzing how the market works, how to make products more marketable and reach out to consumers in order to deliver a successful product. “If you don’t understand the value of your brand and you do something to sacrifice that brand equity, you’re going to regret it. She and her colleagues teach the importance of the “Five Cs of Marketing” — the customer, competition, company, context, and collaborators. It also utilizes various data to make smart and insightful business decisions. So, whether it’s a doctor in a hospital or a lawyer in an office, understanding how to communicate with different people is invaluable in the workplace. “When consumers make decisions it’s not on truth. No matter what the field or industry, the ability to read and understand data is integral to making strategic decisions. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. Prof. Kahn recently sat down with Vice Dean Peggy Bishop Lane to talk about the foundational role marketing plays in a Wharton education. A career in marketing can mean many things. As a Masters student, I have been asked on many occasions why I have chosen marketing as my field of interest and I always find myself giving them these 5 reasons: 1. Professor Barbara Kahn discusses the focus of her consumer decision-making research with Vice Dean Peggy Bishop Lane. And when our ideas spread, we change the culture. Between guest speakers from Italian luxury companies, such as Bulgari, YOOX, and Luxottica, and site visits to industry leaders like Versace’s headquarters and Ralph Lauren’s flagship store in Italy, students have an immersive learning experience that can’t be replicated in the classroom. Marketing is ever-changing with technology, you won’t get bored with this major; If you like social media, then you will love learning about how to apply marketing to it; If you enjoy a challenge and thinking outside the box; Takeaway: There are different areas of marketing that you may fit into better than others. This dual perspective is the key to making insightful decisions. pursue a different type of degree like business management or advertising But from the retailer perspective, we want to make that a seamless experience across all of these different channels,” Prof. Kahn said. Wharton Marketing Department Marketers stay in the know because awareness keeps them close to their customers. And while anyone can be a good listener, doing so as a marketer requires a fair amount of analysis—it’s an active process, not a passive one. 1. Prof. Kahn travels to Milan with students to introduce them to the world of Italian luxury brands in her Global Modular Course: Luxury Branding and Retailing in Italy and Beyond. Check out our, Community Service and Leadership Scholarships, William Peace Pathways – Scholarship for WTCC Transfers, William Peace University Summer Courses 2021, Sexual Assault Prevention Training for Students, Why filling out the FAFSA benefits your financial aid, William Peace University offers a Test Optional Approach to the Application Process. Marketers are constantly listening, looking for ways to maximize opportunities, leverage relationships, and connect to people. Each niche comes with its own set of skills to master. Why Major in Marketing? Digital marketing alone contains multiple specialization areas, such as social media, database and search engine marketing. (So happy, that's the case.) The marketing mix consists of the "four P's": product, price, promotion and place. But what is behind that decision-making process? Check out our undergraduate and adult degree programs today! Similarly, the ability to understand the wants and needs of different groups of people is useful in any job. It has to - otherwise no syllabuses could be constructed, no textbooks ever be printed. Not only are marketers tasked with understanding customer experiences, but they are also expected to know how to communicate with diverse audiences with varying levels of cooperation. Marketing examines relationships from both the standpoint of the business and the customer. Here are her five reasons why studying marketing is important for any field: In today’s landscape, understanding the motivations of the customer is crucial for anyone in business. Marketing examines relationships from both the standpoint of the business and the customer. Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. In studying this process, a marketing major learns how to identify market segments, estimate demand and set prices. Marketing students may also be expected to analyze complex data and transform it into accessible and appealing ideas that can be used to reach and influence consumers. A degree in marketing will give you hands-on experience with working in groups and learning how to write business plans and present in front of a board of directors. Here’s a breakdown of the most important factors to consider: If you’re in a hurry to get your bachelor’s in marketing, you may … “We can tell you what it is. It is perfect for people who are efficient, decisive and strategic. Global Modular Courses Median annual wage for a marketing manager is $134,780 annually (U.S. Department of Labor) 2. Want to explore other majors and options? “We can affect perceptions in some surprising ways.” By going deeper into your marketing studies, you can begin to understand how presentation, design, and branding sway a consumer.”, Related Content If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing teaches valuable skills in data interpretation. If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing.

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